The announcement of the Global Fight League (GFL) in 2024 was met with considerable doubt, largely due to the signing of numerous high-profile fighters and its striking similarity to a team-based MMA concept from 2021 that never materialized.
Darren Owen, formerly of World Series of Fighting, introduced the WFL idea in 2021, but it failed to launch. In 2024, Owen returned with the GFL, a similar project, attracting notable fighters, including ex-UFC champions like Tyron Woodley, Luke Rockhold, and Chris Weidman.
However, the GFL`s planned two-night debut in Los Angeles was abruptly cancelled, casting serious doubts on the promotion`s viability.
“It’s disappointing,” commented retired UFC welterweight Matt Brown on The Fighter vs. The Writer podcast. “It feels like a repeat of past failures in MMA.”
Indeed, many MMA promotions have failed, and GFL didn`t even make it to its first event.
Despite Owen`s statement about seeking funding for a 2025 launch, many fighters associated with GFL have already moved on.
Paige VanZant declared herself a free agent on Instagram, and Alan Belcher, a former UFC and BKFC fighter, revealed GFL`s offer of a revenue share instead of a guaranteed purse.
Brown described the GFL situation as a “shit show,” lamenting the need for more MMA promotions and competition, but acknowledging the challenging business model. He doubts its future success.
“I’m puzzled how investors are involved,” Brown questioned, emphasizing the necessity of a proof of concept and market research for any new business. He finds the situation a repetitive and predictable failure.
While GFL fighter payouts weren`t disclosed, reports suggested substantial earnings, possibly attracting big names before any events occurred.
Brown understands fighters taking a chance on GFL due to limited options outside the UFC, but he was always skeptical and questions the due diligence of fighter managers.
“I don’t understand how anyone believed in it,” Brown stated, hoping fighters recognize the situation. He criticized fighter managers, calling them a significant problem in the sport.
Brown admitted there are good managers but has witnessed negative aspects during his 15-year UFC career.
He acknowledged his fortunate UFC tenure and hopes for PFL`s success, but believes the UFC might ultimately dominate the MMA landscape.
“I wish someone could make it work,” Brown concluded, recognizing the difficulty of the MMA business and praising Dana White and the UFC`s dominant position.
Marcus Blakely