In a strategic maneuver set to redefine sports broadcasting in Italy, Sky Italia has unveiled its most ambitious basketball project to date: Sky Sport Basket. This dedicated channel isn’t just an addition; it’s a consolidated hub designed to bring an unprecedented breadth of basketball action directly to Italian living rooms and streaming devices.
A New Era for Italian Basketball Coverage
At the heart of this expansion lies the acquisition of exclusive television rights for Italy`s top-tier professional league, Serie A – LBA, covering the 2025/2026, 2026/2027, and 2027/2028 seasons. For years, Italian basketball has been a vibrant, often overlooked, segment of the global hoops landscape. Now, Sky is rolling out the red carpet, ensuring that every thrilling dunk, every buzzer-beater, and every strategic timeout receives the premium broadcast treatment it deserves. It seems even the most ardent fan will find it challenging to miss a game, a true testament to modern connectivity.
Global Hoops, Local Access
But the vision extends far beyond national borders. Sky Sport Basket is poised to become the definitive destination for European and American basketball enthusiasts. Exclusive rights for the next three seasons of both the prestigious EuroLeague and the high-stakes EuroCup ensure that fans won`t miss a beat of the continent`s most intense club rivalries. And for those who prefer the high-flying spectacle of North American basketball, the NBA will join the lineup from October, offering a daily dose of unparalleled athletic prowess, conveniently timed for prime-time viewing in Italy.
The Full Package: What Fans Can Expect
The sheer volume of content promises to be a slam dunk for fans. Subscribers to Sky and streaming service NOW will gain live access to 60 regular season Serie A games per season, including two fixtures per round and, critically, the designated `big match` of the week. Playoff intensity is guaranteed with two games per day during the quarter-finals, culminating in full live coverage of all semi-finals and finals. Furthermore, the excitement of the FIBA Eurobasket 2025 championships, commencing August 27, will also be featured, adding an international tournament flavor to the already rich offering.
And as if that weren`t enough, domestic cup competitions—the Supercoppa Italiana and Coppa Italia—will also be broadcast in their entirety for the next three seasons. Notably, Sky has even secured free-to-air rights for the Coppa Italia, a welcome gesture for the broader public and a smart move to cultivate new fans beyond the subscriber base. It’s a comprehensive package that leaves very little, if anything, off the court.
The Impact: Elevating the Game
This move isn`t merely about acquiring rights; it`s a profound statement on the growing appeal and marketability of basketball in Italy. By centralizing such a diverse and comprehensive offering, Sky is effectively creating a new ecosystem for basketball consumption. Fans, who once might have navigated multiple platforms to follow their favorite teams and leagues, can now find it all in one meticulously curated space. It`s a logistical triumph for viewers and a significant promotional boost for the sport itself, ensuring visibility and engagement reach new heights. This consolidation could very well inspire a new generation of Italian basketball stars, simply by making the game so accessible.
Looking Ahead: A Basketball Bonanza
As the 2025/2026 season approaches, the anticipation is palpable. Sky Sport Basket promises not just games, but a complete narrative of the global basketball landscape, delivered with the technical precision and immersive quality Sky is known for. For Italian basketball, the future looks not just bright, but spectacularly well-covered.
Gilbert Pendleton